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Underdog Home Staging 
Aims to Meet your Needs
 

Hello from Underdog Home Staging! We specialize in transforming real estate opportunities into profitable outcomes. We help agents and their clients move from hoping that buyers "see the vision" to showcasing a property in its best light, ensuring it stands out as the ideal future home and commands top dollar. With our experience as real estate investors, we understand the value of effective staging—often selling our properties that we had staged within the first week on the market.

 

In addition to our staging expertise, we offer highly-rated full-service handyman services in Cobb County, with nearly a decade of experience.​ This makes us well-positioned to offer you a complete service that saves you both time and effort.

 

Here are a few more details on what we offer as part of our signature staging services.
 

Services at a Glance
Just want an estimate? Contact us now!

The DIY Warrior
$325 - 2 hour Consultation

This is a great starting point for realtors and their sellers to get on the same page.  It’s also great for a seller who wants a solid plan to stage their own house. We share all of our knowledge about home staging at this appointment and provide a detailed Success Plan along with styling guides and check lists for sellers that want to own and put the finishing touches on their masterpieces.

The Clean Slate
Starting at $1850 (For a 1-Bedroom Condo for 6 weeks/$2300 for 12 weeks)

Vacant homes become unforgettable when we stage them to highlight their best features, turning minor flaws into mere footnotes. For your full-house transformation, we tailor our approach to match your goals and attract your ideal buyer. Forget about cookie-cutter solutions—our exclusive collection of stylish furnishings and accessories ensures a customized design that accentuates the features your buyers will love!

The Integrated Showpiece
$375 consultation plus hourly and rental rates

 A touch of customization meets a wealth of creativity—let's have a blast reimagining your valued asset! Whether you want to incorporate pieces you already adore or mix and match by exploring options from our modern and stylish rental inventory, we’ve got you covered. We are available to help fluff and add style to what you have. It might be as simple as updating paint colors, adding new pillows, or refreshing your bedding. Like all of our services, we provide custom options to fit your needs.

Need a little more detail? See below!

The DIY Warrior
($325 for a 2-hour Consultation) Ready to go? Contact us now to book! 

​​​This is our plan-to-self-stage service that serves as a great starting point for realtors and their sellers to get on the same page.  It’s also great for a seller who wants a solid plan to stage their own house but is just looking for a little direction and inspiration.

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During this appointment, we share all of our knowledge about Home Staging and provide a detailed, Success Plan along with styling guides for sellers that want to put the finishing touches on their own masterpieces. During this two (2) hour session, we cover topics such as:​

  • Curb appeal

  • Neutral Paint color guide

  • Minor update recommendations

  • Furniture arrangement and/or sourcing of pieces that accentuate key features

  • Optimizing space and traffic flow

  • De-cluttering and de-personalizing

  • Tagging items to be moved or removed

  • Artwork and home accessories 

  • Option/Estimates to hire us to come back after you have de-cluttered, and made updates.​​

  • Along with a Success Plan, our DIY warriors receive a Client DIY Staging Toolkit (Open House Checklist, Moving Planner, Paint and Styling Guides, Detachment Guide, and Declutter Checklist)​​​​​

The Clean Slate
(Starting at $1,850 for a 1-Bedroom Condo for 6 weeks
and $2,300 for 12 weeks). Have a larger home to stage? Contact us now for an estimate! 

 

The facts are in – empty houses sell slower than furnished or staged houses and for less money. Buyers are attracted to a home not a space and make the majority of buying decisions based on feeling. On top of that, only 10% of buyers are visual and can "see" themselves living in a completely empty space. If buyers cannot get a sense of the space and how to arrange their furniture they will focus on a home's imperfections yet when vacant homes are made memorable, minor flaws no longer become the focus. So if your home is not staged your are missing the opportunity to connect with the other 90% of buyers who need to feel inspired to purchase!

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We can easily solve this blank space problem for you and you don’t have to worry about a single detail. We have an inventory of stylish furnishings and accessories that are current and appeal to today’s buyers.  Vacant houses that are staged typically sell in the first  couple of weeks on the market and that makes clients very happy. Let's do the same for you!​​

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We will assess the home through photos and prepare a cost estimate which will include our all-in fees including delivery, install and removal of our rented furnishings and accessories. We even include a complimentary basic staging photo package! Our current rental contract is for six (6) weeks. Additional extensions can be purchased in 6-week increments as needed. To avoid logistical complications there are no exceptions to the length of these extension blocks.​

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If you have an upcoming vacant listing or one that is sitting on the market, contact us today!​​

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The Integrated Showpiece
($375 consultation plus hourly and rental rates)
Ready to work together? Contact us now to book!

 

Occupied staging brings out the best in a home while its owners are still living there! Our professional stagers use the existing furniture and decor but with a savvy touch that ensures the home’s architectural features truly shine.


From a simple consultation where you'll get actionable tips, to hands-on rearranging and styling, we prepare your home for its starring role in photos and showings. Sometimes, we add a few stylish accessories to elevate the look even more.


For homes that are already in great shape, we’ll focus on editing and depersonalizing to make every room shine. If your home needs a bit of a refresh, we’ll suggest affordable updates that make a big impact. By blending what you already have with a few key additions, your home will look amazing and stand out from the competition. Let us help you turn your property into a showstopper that grabs buyers’ attention and makes a memorable impression!

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Our process for occupied homes in similar to our other services with a few tweaks.

 

For a consultation fee of $375, we will assess the home in person onsite and prepare a Success Plan and  an estimate for the cost of work  to complete an occupied stage, which will include recommendations along with specific furniture and/or accessories that need to be rented to achieve the Success Plan.

 

This estimate will determine how many pieces need to be removed by the seller (storage can be coordinated by stager for an additional fee). Within 24-48 hours the estimate is finalized and the seller will know the number of hours the work will take and all the stager rental furnishings and/or accessories that will later be delivered, installed and removed. For our Integrated Showpiece Service we honor the complimentary basic staging photo package.

 

Additional extensions can be purchased in 6-week increments as needed. To avoid logistical complications there are no exceptions to the length of these extension blocks.

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If you have an upcoming occupied listing or one that is sitting on the market, contact us today!

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  • What should I expect at staging install?
    Organized chaos is what happens. No, we’re just kidding! But that is what many people describe it as. You can expect 3-4 team members to show up (usually 2 movers and 1-2 stylists) and the whole process takes around 2-4 hours depending on the size of the home. In the first part, the movers bring in all the furniture (including artwork and décor) and then we let our stylists work their magic and put it all together.
  • Can I use some of my own furniture?
    Absolutely! This is what we call our Integrated Showpiece service. One of our stylists will review your existing furniture & accessories and identify which may be suitable for the style, theme and feel we are going for; to attract the maximum number of buyers. For this package, there are a few pricing components; a consultation fee to review and record all pieces, and hourly rate to deliver, install and style the rental inventory and the rental fee for the inventory itself. We love integrated styling – it is a budget-friendly option and by incorporating your furniture, the finished style has a very homely and unique feel to it. If you purchase the Clean Slate package, which is our vacant staging flat-rate package, using a few pieces of your own furniture unfortunately will not reduce the package price.
  • Can I choose the style for staging? What if the end result doesn't suit my taste?
    Our inventory contains mostly modern contemporary and transitional options to complement a variety of homes and for ease of cohesion. However, feel free share your thoughts at the time of our initial conversation, we always try to take it into consideration. But ultimately, the style we choose is based on what works best for the home, in combination with the target audience, as well as what is available to us at the time of the install. We'd also like to note that we would never leave a job unless we are 100% happy with the results. But in the off chance (and this doesn’t happen very often) that you are unhappy with anything, we will work with you and your Real Estate Agent to make sure that you love it as much as we do! Quite often people mistake ‘Home Staging’ for ‘Interior Design’. Styling a property for sale is all about making it appealing to as broad a market as possible, whereas Interior Design reflects a homeowner’s personal taste & lifestyle needs. Therefore, most issues are resolved with a friendly conversation where we explain why we did what we did, but please (and we could not stress this enough) – always feel comfortable to reach out if you have any concerns.
  • Do I need to do anything to prepare my house for staging?
    Client will need to arrange for the property to be clean, have running water, electricity, and during the summer period, access to air-conditioning. THERE MUST BE WORKING ELECTRICITY AND WATER IN THE PROPERTY. This is required for steaming bed linen and lamps being operational for the photography. For insurance reasons, we cannot allow anyone else in the home during the staging process. For Clean Slate packages the property must be vacant of ANY people and animals at all times. For our Integrated Showpiece packages, during the time creative staging process takes place, no one outside of staging staff is allowed onsite, again for insurance purposes. This includes the Client, Client’s family, friends, pets and realtor. Keys to Client’s property will be provided 1 to 2 business days prior to the staging date by the client(s), real estate agent(s) etc., if required or alternatively, the arrangement of an identified third party (i.e. Client’s friend) will be made by the Client to provide access. One of these two options is required. If we arrive to do the installation & the property is not ready (e.g due to building work not being completed or carpets not being fitted) or we cannot gain access, are significantly delayed or need to return, a $250 inconvenience fee will be incurred by the Client.
  • What if my house doesn't sell in 6 weeks?
    Although this doesn't happen very often, we do offer extension rates if you need it. Note: Our 6-week extension block rates are laid out in the contract all clients sign.
  • What if the property sells quickly? Can I receive a refund for the remaining time on the contract?
    Woohoo, congratulations! Pop the champagne! This is always a lovely compliment to us, because it means we must have done our job really well. Unfortunately, there is no refund we can offer. The majority of the cost that you paid at the start is not for furniture rental, but for the styling part of the service. Expenses like delivery and positioning labor, design and styling hours stay the same, regardless of the timeframe your house sells within. But we are absolutely stoked for you! Please let us know when we can organize a time and date for inventory collection so you can get ready for your next adventure!
  • I see estimated pricing posted for a one bedroom condo, but I have a larger home, how do I get an estimate?
    Go to Request an Estimate, choose Home Staging Services under Service Type at the top of the estimate page and provide as much information as you can about the home needing to be staged.
  • What about my furniture that is not used for staging?
    For an additional fee, we can organize storage for you. We have a discounted rate with a Cobb County storage facility that will be passed onto you (we do not take any commission on this). The storage unit will be transferred into your name and will accrue a monthly charge, which means you can keep your furniture stored for as long as you need. The average price of a 10x10 unit is $75-$120 month. We can pack and move your furniture into the storage unit for you on the day of the install. This storage service invoice will be sent as a separate invoice within 7 days of furniture removal and is payable upon receipt.
  • I got a cheaper quote elsewhere, can you match it?
    That’s fantastic, it’s always a great idea to get multiple quotes as it keeps us honest. But please, make sure you are comparing apples with apples. Do your background research – have a look at the quality and the amount of furniture, as the more affordable companies tend to cut corners to keep their cost down (skimping on pillows, art and accessories, using low-end furniture from Walmart, Target or Ikea, and leaving some of the bedrooms bare, which means your house will be associated with lower cost & lower value). In the Cobb County and Atlanta Metro area markets, we are priced in the middle-range (meaning we aren’t the cheapest, but definitely not the most expensive). We stand by the quality of our work/inventory and offer flexible 6 week and 12 week staging packages to meet your needs. We are sorry, we cannot match the price for this reason.
  • What should I expect to spend on staging?
    Each property is priced differently, because there are a lot of different variables we have to take into consideration. For indicative purposes, the following are estimated amounts, based on the size of the property and are not to be mistaken for actual quotes. 1 bedroom condo: Starting at ~$1850 for 6 weeks OR ~$2300 for 12 weeks 2 bedroom house/condo/townhome: Starting at ~$2200 for 6 weeks OR ~ $2800 for 12 weeks 3 bedroom house, townhome: Starting at ~$2700 for 6 weeks OR ~ $3600 for 12 weeks 4 bedroom house with 1 living room: Starting at ~$3000 for 6 weeks OR ~$4200 for 12 weeks For 5 bedroom+, check in with us for a more accurate estimate! We know that everyone’s financial situation is different, that’s why we offer a few ways to save! 1) All packages command Upfront Payment but if you add on handyman services you get 5% of your staging package! 2) On 5+ Bedroom homes, there is a Stage Now, Pay Later option available to qualifying partners/clients. (50% upfront, the remainder to be paid at 90 days or closing, whichever comes first). 3) All packages include complimentary staging on kitchens and baths, and include a complimentary basic photo package. *TIP* – Did you know that home staging cost can be a tax write-off for your investment property? Have a chat with your accountant to see if you are eligible!
  • What if a piece of rental inventory is accidentally damaged?
    Please let us know as soon as you can, either by a phone call or an email. It is your (the homeowner’s) responsibility to return all items in good order. We will have no choice but to pass the repair and/or replacement costs onto you.
  • What should I expect to see on the estimate?
    We strive to be as transparent as possible and want to make sure you know exactly what you’re getting for your money. In the estimate, you will receive: 1) A list of rental furniture items per room 2) Instructions for you (if there is any furniture to be kept, removed, stored or moved elsewhere) 3) Consultation fee (if applicable) and Package Pricing for 6 weeks and for 12 weeks 4) Note regarding complimentary kitchen and bath staging as well as complimentary basic photo package. 5) A breakdown of handyman pricing (where applicable)
  • What if I have pets and also want to live in the house after it's staged?
    If you purchase our Clean Slate package, there should be no people or pets living in the property. If anyone does live in it after it is staged, this will deem the contract null and void and we reserve the right to collect the rental inventory without refunding any portion of the payment. For our Integrated Showpiece package: We love pets! But unfortunately, they have caused some issues in the past. Especially dogs and cats, who decided to mark their territory smack-bang in the middle of our rugs, tables, etc. Because the odor was so distinctive, we had to charge the owner a full replacement cost of the items. Cats have also done irreparable damage as well. If you have pets, we may reserve our right to limit what can be rented or client will take full responsibility for repair, cleaning or replacement costs. So please, all we ask of you is to be cautious and remember that it is your full responsibility as the homeowner to return all furnishings & other staging items in the same pristine condition.
  • Is Home Staging worth the investment?
    Absolutely, home staging is definitely worth it. Staging transforms a property to highlight its strengths and appeal to potential buyers, making it stand out in the competitive real estate market. Here are a few reasons why staging is valuable: Increased Appeal: Staging showcases the property’s best features and helps buyers envision themselves living there. This emotional connection can lead to quicker offers. Higher Selling Price: Homes that are staged often sell for more than unstaged homes. Well-staged properties can attract higher bids and maximize the return on your investment. Faster Sales: Staged homes typically spend less time on the market. A well-presented home can attract more buyers and lead to faster sales. Competitive Edge: In a crowded market, staging helps your property stand out. It makes a memorable impression and differentiates your listing from others. Reduced Price Reductions: Properties that are staged are less likely to face price reductions, as they often generate offers closer to the asking price. Overall, home staging is an investment that can significantly enhance the marketability of your property and deliver a substantial return.
  • Do I need to be there for the install?
    No, for liability purposes, the property must be empty and free of ANY people (other than staging staff) and animals during the time the creative staging process takes place. This includes the Client, Client’s family, friends, pets and realtor. We recommend that you enjoy some time outside of the home and prepare to be amazed at the big reveal!
  • How long will I have the rental furniture for?
    The standard rental period is 6 weeks and we offer extension rates in increments of additional 6-week blocks at a reduced flat rate. We find most of the time this period (6-12 weeks) is long enough to cover the entire sales cycle, from the time it is listed until the contract is signed ensuring that you get the most value for the time you need.
  • How long does it take to stage my property?
    It can take up to 2-4 hours to stage, depending on square footage and number of rooms. De-staging can take about 2.5 hours.
  • How do I add a new question & answer?
    To add a new FAQ follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Add a new question & answer 3. Assign your FAQ to a category 4. Save and publish. You can always come back and edit your FAQs.
  • How do I edit or remove the 'Frequently Asked Questions' title?
    You can edit the title from the FAQ 'Settings' tab in the Editor. To remove the title from your mobile app go to the 'Site & App' tab in your Owner's app and customize.
  • Can I insert an image, video, or GIF in my FAQ?
    Yes. To add media follow these steps: 1. Manage FAQs from your site dashboard or in the Editor 2. Create a new FAQ or edit an existing one 3. From the answer text box click on the video, image or GIF icon 4. Add media from your library and save.

Tips on home staging "don'ts"

Crystal Pic 2024_edited.jpg
"It's hard but you have to be very transparent with clients. For instance, sharing the awareness that staging a space, although aesthetic in nature, is not the same thing as interior design. When you stage, you are putting a potential buyer at the center, not your style preferences and guess what, often enough, your ideal buyer isn't exactly like you."

Crystal Rodriguez - Underdog Handyman & Home Staging

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